Pablo Helguera


Mexico D.F., 1971.
Lives and works in New York City. Helguera currently works as the Director of Adult and Academic programs at Museum of Modern Art. He studied at the School of the Art Institute of Chicago. He has performed and exhibited extensively, including at the Museum of Modern Art, the Brooklyn Museum of Art, P.S.1 Contemporary Arts Center, and the Museum of Contemporary Art, Chicago.

Out of Print Project Description

Pablo Helguera: What in the World
Pablo Helguera’s What in the World project is inspired by the early 1950s television program of the same name. Produced by the Penn Museum, and created by its then director Froelich Rainey, What in the World was a pioneering museum education project during the dawn of the telecommunications age. Helguera will bring the spirit of the original program into the information age, incorporating social media tools such as YouTube and iPhone applications.

 Helguera will produce a season’s worth of episodes, loosely formatted in the original television show’s structure. Using objects from the collection, the What in the World will become a documentary of sorts, highlighting individuals and anecdotes illustrative of the museum’s history. Each episode will feature current museum staff members, artists and other individuals who may be able to contribute a unique insight on the objects. The episodes will also be available online.

Pablo Helguera is a New York based artist working with installation, sculpture, photography, drawing, and performance. Considering the relationship between history, cultural production and language, Helguera fictionalizes the real, generating commentary and discussion about our surrounding cultural reality and relationship to time. His work often adopts the format of the lecture, museum display strategies, musical performances and written fiction.



Behind the set of "What in the World", 1950s. Archives Collection, University Museum of Archaeology and Anthropology, Philadelphia.

Museum director Froelich Rainey with guests at "What in the World" program, 1950s. Archives Collection, University Museum of Archaeology and Anthropology, Philadelphia.

Artifacts from Waldemar Julsrud Collection, Archives Collection, University Museum of Archaeology and Anthropology, Philadelphia


More Info

University of Pennsylvania Museum of Archaeology & Anthropology   

3260 South St.
Philadelphia, PA 19104-6324
(215) 898-4000

UPENN Museum website


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